Our Story

Aurashie

Style for you, Essential for your home

Aurashie was founded with a simple yet powerful vision — to create everyday products that bring together thoughtful design, modern aesthetics, and practical functionality. Born from a passion for lifestyle innovation, Aurashie offers a curated range of kitchen-use essentials, fashion and utility bags, designer bottles, and home-friendly lifestyle accessories crafted to elevate daily living.

Behind Aurashie is Shilpa Kacherikar, a creator with an eye for detail and a deep appreciation for products that blend style with purpose. Her journey began with the belief that quality and design should complement each other, and that every product in a home or in a handbag should feel intentional, beautiful, and useful. This philosophy continues to shape Aurashie’s collections today.

At Aurashie, we focus on:

• Clean, modern designs that enhance your personal style
• Reliable utility and durability for everyday use
• Thoughtfully selected materials and practical craftsmanship
• Products that feel good to own, gift, and use daily

Our mission is to bring you lifestyle essentials that not only look elegant but also truly serve your home and routine — a balance that reflects the heart of our brand.

Aurashie is more than a label; it is a commitment to refined simplicity, comfort, and everyday elegance.